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YouTube’s Stellar 2024: An Overnight Success 10 Years in the Making
The WrapStory by Kayla Cobb
scrn logline
YouTube's meteoric rise from scrappy upstart to TV titan, a decade-long journey culminating in 2024's record-breaking viewership numbers
beat sheet
- In July 2024, YouTube became the first streaming service to account for over 10% of total TV viewing time, surpassing industry giants like Disney and Paramount
- MrBeast, YouTube's biggest star, played a key role in the platform's success, racking up over 200 million subscribers and cementing YouTube's status as the go-to destination for a new generation of entertainment
call sheet
MrBeast, Disney, Paramount