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Netflix Bets That ‘Squid Game’ Can Turbocharge Its Video Game Ambitions

The Hollywood Reporter
netflix
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south korea
production
netflix
Story by Alex Weprin
from The Hollywood Reporter
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Netflix bets big on 'Squid Game' to boost its video game ambitions, with a free-to-play game and unique subscriber rewards.
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  • Netflix's 'Squid Game: Unleashed' game offers special 'Binge Watcher' skins exclusively for subscribers who watch the entire second season, allowing them to show off their fandom.
  • The 'Squid Game' game has been in development for 'a couple of years' and is part of Netflix's broader strategy to leverage its IP and 'cross-colonize' content between the show and the game.
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Bill Jackson, Netflix, Boss Fight Entertainment, Epic Games, Grand Theft Auto, Sonic the Hedgehog, 'Squid Game', 'Squid Game: Unleashed', 'Squid Game: The Challenge'
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