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Netflix Bets That ‘Squid Game’ Can Turbocharge Its Video Game Ambitions
The Hollywood ReporterStory by Alex Weprin
scrn logline
Netflix bets big on 'Squid Game' to boost its video game ambitions, with a free-to-play game and unique subscriber rewards.
beat sheet
- Netflix's 'Squid Game: Unleashed' game offers special 'Binge Watcher' skins exclusively for subscribers who watch the entire second season, allowing them to show off their fandom.
- The 'Squid Game' game has been in development for 'a couple of years' and is part of Netflix's broader strategy to leverage its IP and 'cross-colonize' content between the show and the game.
call sheet
Bill Jackson, Netflix, Boss Fight Entertainment, Epic Games, Grand Theft Auto, Sonic the Hedgehog, 'Squid Game', 'Squid Game: Unleashed', 'Squid Game: The Challenge'