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Crisis PR on the Hot Seat After Blake Lively Alleges ‘Smear Campaign’
VarietyStory by Varietymattdonnelly
scrn logline
Blake Lively's explosive sexual harassment claim against director Justin Baldoni puts crisis PR firms in the spotlight for alleged smear tactics.
beat sheet
- Lively's weekend filing reveals a shadowy 'fix-it' process in Hollywood that's meant to bury misconduct allegations under a barrage of bad press.
- According to sources, the PR firms deployed 'dirty tricks' like planting negative stories about Lively in an attempt to discredit her claims against Baldoni.
call sheet
Blake Lively, Justin Baldoni, It Ends with Us, It Ends with Us