Crisis PR on the Hot Seat After Blake Lively Alleges ‘Smear Campaign’

Story by Varietymattdonnelly

Image from Variety

scrn logline

Blake Lively's explosive sexual harassment claim against director Justin Baldoni puts crisis PR firms in the spotlight for alleged smear tactics.

beat sheet

Lively's weekend filing reveals a shadowy 'fix-it' process in Hollywood that's meant to bury misconduct allegations under a barrage of bad press.
According to sources, the PR firms deployed 'dirty tricks' like planting negative stories about Lively in an attempt to discredit her claims against Baldoni.

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Blake Lively, Justin Baldoni, It Ends with Us, It Ends with Us