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Cloverfield’s Viral Marketing Campaign Has Still Never Been Beaten
ComicBook.comStory by Lisa Laman
scrn logline
The unrivaled viral marketing that propelled Cloverfield's surprise release and cult status, and why its success has never been replicated since.
beat sheet
- Cloverfield's viral campaign was a masterclass in creating a rich, mysterious mythos through websites, online documents, and fictional companies, captivating fans and leaving them craving more.
- While subsequent films tried to emulate Cloverfield's viral approach, the industry's increasing reliance on sequels and franchises has made recapturing that sense of discovery and anticipation nearly impossible.
call sheet
J.J. Abrams, Bryan Burk, Paramount Pictures, Bad Robot Productions, Tagruato Corp., Slusho!, Cloverfield, Alias, Lost, 10 Cloverfield Lane, Prometheus, Star Trek Into Darkness, The Cloverfield Paradox