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Cloverfield’s Viral Marketing Campaign Has Still Never Been Beaten
ComicBook.comStory by Lisa Laman
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The unrivaled viral marketing that propelled Cloverfield's surprise release and cult status, and why its success has never been replicated since.
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- Cloverfield's viral campaign was a masterclass in creating a rich, mysterious mythos through websites, online documents, and fictional companies, captivating fans and leaving them craving more.
- While subsequent films tried to emulate Cloverfield's viral approach, the industry's increasing reliance on sequels and franchises has made recapturing that sense of discovery and anticipation nearly impossible.
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J.J. Abrams, Bryan Burk, Paramount Pictures, Bad Robot Productions, Tagruato Corp., Slusho!, Cloverfield, Alias, Lost, 10 Cloverfield Lane, Prometheus, Star Trek Into Darkness, The Cloverfield Paradox