Cloverfield’s Viral Marketing Campaign Has Still Never Been Beaten

Image from ComicBook.com

• Cloverfield's viral campaign was a masterclass in creating a rich, mysterious mythos through websites, online documents, and fictional companies, captivating fans and leaving them craving more.
• While subsequent films tried to emulate Cloverfield's viral approach, the industry's increasing reliance on sequels and franchises has made recapturing that sense of discovery and anticipation nearly impossible.