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Netflix Boasts Impressive Audiences For Christmas Day NFL Matchups; 27M Viewers Tune In For Beyoncé
DeadlineStory by Katie Campione
scrn logline
Netflix scores a touchdown with record-breaking NFL viewership, drawing in 27M viewers for a Beyoncé-fueled Christmas Day special.
beat sheet
- Netflix's two NFL matchups on Christmas Day pulled in a staggering 27M viewers, shattering streaming records and proving the platform's growing sports clout.
- The marquee event was a Beyoncé-hosted halftime show that had tinsel-town buzzing, underscoring the pop diva's unparalleled drawing power and Netflix's ability to deliver must-see live events.
call sheet
Beyoncé, Netflix, NFL, Beyoncé's halftime show