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Beyoncé Square-Dances With Blue Ivy In NFL Gameday Halftime ‘A Cowboy Carter Christmas’
Beyoncé Square-Dances With Blue Ivy In NFL Gameday Halftime ‘A Cowboy Carter Christmas’
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Netflix’s Christmas NFL Games — and Beyoncé Halftime Show — Score 65 Million Total Viewers, Breaking Streaming Records
The Wrap
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Story by Loree Seitz
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Netflix's NFL Christmas doubleheader and Beyoncé's halftime show score streaming smash, drawing 65M viewers and breaking records across the board.
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The two NFL games on Netflix beat streaming viewership records for the league in the U.S., raking in viewers across all demos.
Beyoncé's halftime show was a major draw, with the 18-to-34-year-old demographic tuning in en masse to catch Queen Bey's big comeback performance.
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Beyoncé, Netflix, NFL, Beyoncé Halftime Show
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