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Unpacking the 2024 Holiday Movie Market: Has the Christmas Film Boom Stalled? | Chart

The Wrap
film
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los angeles
streaming
netflix
Story by Christofer Hamilton
from The Wrap
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Holiday movie market sees slowdown as streaming's Christmas content boom appears to stall after decades of steady growth.
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  • The number of Christmas movies has grown sixfold since 2000, per Parrot Analytics - but insiders say the market may have hit saturation point
  • Streamers like Netflix and Hallmark have flooded the market with festive films, leading to concerns of oversaturation and declining viewer interest
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Parrot Analytics
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