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Unpacking the 2024 Holiday Movie Market: Has the Christmas Film Boom Stalled? | Chart

Story by Christofer Hamilton

from The Wrap

Image from The Wrap

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Holiday movie market sees slowdown as streaming's Christmas content boom appears to stall after decades of steady growth.

beat sheet

The number of Christmas movies has grown sixfold since 2000, per Parrot Analytics - but insiders say the market may have hit saturation point
Streamers like Netflix and Hallmark have flooded the market with festive films, leading to concerns of oversaturation and declining viewer interest

call sheet

Parrot Analytics

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