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Unpacking the 2024 Holiday Movie Market: Has the Christmas Film Boom Stalled? | Chart
The WrapStory by Christofer Hamilton
scrn logline
Holiday movie market sees slowdown as streaming's Christmas content boom appears to stall after decades of steady growth.
beat sheet
- The number of Christmas movies has grown sixfold since 2000, per Parrot Analytics - but insiders say the market may have hit saturation point
- Streamers like Netflix and Hallmark have flooded the market with festive films, leading to concerns of oversaturation and declining viewer interest
call sheet
Parrot Analytics