Netflix's controversial 'casual viewing' strategy demands filmmakers dumb down dialogue and plot to cater to distracted audiences, sparking debate over the future of cinematic storytelling.
beat sheet
Netflix executives have been known to greenlight projects without even reading the scripts, prioritizing quantity over narrative quality in their content strategy.
The streaming giant's 'Tide Pod cinema' approach extends beyond dialogue, with scenes deliberately engineered to fade into the background as 'ambient entertainment' rather than demanding audience attention.
call sheet
Lindsay Lohan, Jennifer Lopez, Netflix, The Hollywood Reporter, n+1 magazine, Irish Wish, Atlas