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- Hollywood ReporterHollywood Reporter12h
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scrn logline
Cinematrix, a daily movie trivia game, challenges readers to test their cinematic knowledge as it expands its reach in the entertainment industry.
beat sheet
- Cinematrix's creator, Britina Cheng, has seen a 20% jump in daily active users since launching the game's new mobile app last month.
- Industry analysts predict Cinematrix could generate over $5 million in ad revenue in 2025 as it taps into the growing popularity of interactive entertainment.
call sheet
Britina Cheng, Cinematrix, Cinematrix