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This Godzilla Movie Had the Most Aggressive Marketing Campaign of the ’90s
ComicBook.comStory by Ben Hathaway
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How '90s blockbuster marketing made the much-maligned Godzilla (1998) a box office behemoth, despite its critical drubbing.
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- The film's marketing campaign, including a $20 million Taco Bell tie-in and giant billboards comparing the monster's size, was more successful than the movie itself, which was panned by critics.
- Despite being a flop, the '90s version of Godzilla has since become a cult favorite, with the film's marketing now seen as the real star - outshining the divisive creature design and earning the movie a loyal following.
call sheet
Roland Emmerich, Diddy, Jimmy Page, Taco Bell, Led Zeppelin, Godzilla (1998), Batman Returns, Batman & Robin