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Why Are TV Commercials So Loud?
SlashFilm
tv
opinion
streaming
streaming
Story by staff@slashfilm.com (Danielle Ryan)
Image from SlashFilm
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Streaming shakes up the rules on TV commercial volume, leaving viewers wondering why ads are still so loud.
beat sheet
Industry insiders say the FCC's CALM Act, designed to control commercial volume, has loopholes that streaming services are exploiting.
Streaming platforms are reportedly able to boost ad volume without penalty, as the CALM Act only applies to traditional broadcast and cable TV.
call sheet
FCC
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