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Why Are TV Commercials So Loud?

Story by staff@slashfilm.com (Danielle Ryan)

from SlashFilm

Image from SlashFilm

scrn logline

Streaming shakes up the rules on TV commercial volume, leaving viewers wondering why ads are still so loud.

beat sheet

Industry insiders say the FCC's CALM Act, designed to control commercial volume, has loopholes that streaming services are exploiting.
Streaming platforms are reportedly able to boost ad volume without penalty, as the CALM Act only applies to traditional broadcast and cable TV.

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FCC

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