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Why Are TV Commercials So Loud?

SlashFilm
tv
opinion
streaming
disney+
Story by staff@slashfilm.com (Danielle Ryan)
from SlashFilm
Image from SlashFilm
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Streaming shakes up the rules on TV commercial volume, leaving viewers wondering why ads are still so loud.
beat sheet
  • Industry insiders say the FCC's CALM Act, designed to control commercial volume, has loopholes that streaming services are exploiting.
  • Streaming platforms are reportedly able to boost ad volume without penalty, as the CALM Act only applies to traditional broadcast and cable TV.
call sheet
FCC
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