Why Are TV Commercials So Loud?
SlashFilmStory by staff@slashfilm.com (Danielle Ryan)
scrn logline
Streaming shakes up the rules on TV commercial volume, leaving viewers wondering why ads are still so loud.
beat sheet
- Industry insiders say the FCC's CALM Act, designed to control commercial volume, has loopholes that streaming services are exploiting.
- Streaming platforms are reportedly able to boost ad volume without penalty, as the CALM Act only applies to traditional broadcast and cable TV.
call sheet
FCC