Apple TV+ rolls out free streaming weekend to kick off 2025, opening the floodgates for viewers to binge-watch their entire catalog.
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The free streaming event marks the first time Apple TV+ has offered its full library at no cost, signaling a strategic shift to attract new subscribers.
Industry analysts predict the move could drive a surge in sign-ups, as viewers get a taste of premium originals like 'Ted Lasso' and 'The Morning Show' without a subscription fee.