230 articles today

India Report: Theatrical Polarization, Streaming Reset in 2024

Variety
Story by Naman Ramachandran
from Variety
Image from Variety
scrn logline
India's entertainment industry sees growing theatrical polarization and streaming reset as 2024 shapes up to be a 'hiatus year' for consumer-facing content.
beat sheet
  • Veteran producer Siddharth Roy Kapur points to increasingly divergent theatrical results, with some films soaring and others bombing as audiences become more discerning.
  • The Indian streaming landscape is undergoing a strategic recalibration in 2024, with the focus shifting from consumer-facing initiatives to behind-the-scenes business-to-business developments.
call sheet
Siddharth Roy Kapur
Read the source