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India Report: Theatrical Polarization, Streaming Reset in 2024
VarietyStory by Naman Ramachandran
scrn logline
India's entertainment industry sees growing theatrical polarization and streaming reset as 2024 shapes up to be a 'hiatus year' for consumer-facing content.
beat sheet
- Veteran producer Siddharth Roy Kapur points to increasingly divergent theatrical results, with some films soaring and others bombing as audiences become more discerning.
- The Indian streaming landscape is undergoing a strategic recalibration in 2024, with the focus shifting from consumer-facing initiatives to behind-the-scenes business-to-business developments.
call sheet
Siddharth Roy Kapur