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India Report: Theatrical Polarization, Streaming Reset in 2024

Variety
tv
opinion
india
streaming
netflix
Story by Naman Ramachandran
from Variety
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India's entertainment industry navigates polarized box office and a streaming reset, setting the stage for a pivotal 2024 marked by behind-the-scenes shifts.
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  • Veteran producer Siddharth Roy Kapur notes a 'hiatus year' of business-to-business developments over consumer-facing initiatives, as audiences become more selective about which films they watch in theaters.
  • Streaming platforms undergo a 'strategic recalibration' in 2024, signaling a potential reset in India's rapidly evolving digital media landscape.
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Siddharth Roy Kapur, Indian film and television
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