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India Report: Theatrical Polarization, Streaming Reset in 2024
VarietyStory by Naman Ramachandran
scrn logline
India's entertainment industry navigates polarized box office and a streaming reset, setting the stage for a pivotal 2024 marked by behind-the-scenes shifts.
beat sheet
- Veteran producer Siddharth Roy Kapur notes a 'hiatus year' of business-to-business developments over consumer-facing initiatives, as audiences become more selective about which films they watch in theaters.
- Streaming platforms undergo a 'strategic recalibration' in 2024, signaling a potential reset in India's rapidly evolving digital media landscape.
call sheet
Siddharth Roy Kapur, Indian film and television