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India Report: Theatrical Polarization, Streaming Reset in 2024
VarietyStory by Naman Ramachandran
scrn logline
India's entertainment industry sees divergent box office trends and streaming strategy shifts as 2024 marks a pivotal 'hiatus year' for the market.
beat sheet
- Veteran producer Siddharth Roy Kapur cites 'increasingly polarized theatrical results' as a key trend, with audiences becoming 'much more particular' about which films they watch on the big screen.
- After a period of rapid growth, the streaming landscape in India is undergoing a 'strategic recalibration' in 2024, with industry players focusing more on 'business-to-business developments' than consumer-facing initiatives.
call sheet
Siddharth Roy Kapur