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New High-End Disney Residential Development ‘Isn’t a Theme Park,’ Execs Insist

The Wrap
Story by Diane Haithman
from The Wrap
Image from The Wrap
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Disney's new high-end residential project aims to redefine the Mouse's magic, beyond theme parks and merchandise.
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  • The development, called 'Disney Somewhere,' will feature upscale homes, not rides or attractions, according to Disney execs.
  • With a focus on Disney's signature hospitality and design, 'Disney Somewhere' is seen as a way to expand the brand's lifestyle offerings beyond the theme park experience.
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Diane Haithman, Disney, Disney Somewhere
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