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‘Squid Game’ Season 2 Cracks Netflix’s Non-English Most Popular List In Just 3 Days After Record Campaign
DeadlineStory by Katie Campione
scrn logline
The smash-hit 'Squid Game' returns for a second season, shattering Netflix's non-English viewership records in just 3 days with an unprecedented marketing blitz.
beat sheet
- The new season of 'Squid Game' became Netflix's most-watched non-English title ever, racking up over 200 million hours viewed in its debut weekend - a staggering achievement.
- Netflix pulled out all the stops for the launch, including a global advertising campaign that plastered the show's signature neon-tinged visuals across billboards, social media, and even the Burj Khalifa in Dubai.
call sheet
Hwang Dong-hyuk, Netflix, 'Squid Game'