- MovieWebMovieWeb40m
- GeekTyrantGeekTyrant1h
- MovieWebMovieWeb1h
- Hollywood ReporterHollywood Reporter1h
- ComingSoon.netComingSoon.net3h
- ComicBook.comComicBook.com3h
- ComingSoon.netComingSoon.net11h
- DeadlineDeadline12h
- MovieWebMovieWeb15h
- MovieWebMovieWeb17h
- MovieWebMovieWeb18h
- VarietyVariety20h
- MovieWebMovieWeb20h
- CinemaBlendCinemaBlend22h
- MovieWebMovieWeb22h
- MovieWebMovieWeb23h
- ComingSoon.netComingSoon.net23h
- SlashFilmSlashFilm1d
- MovieWebMovieWeb1d
- MovieWebMovieWeb1d
- The WrapThe Wrap1d
- MovieWebMovieWeb1d
- ComingSoon.netComingSoon.net1d
- MovieWebMovieWeb1d
- The WrapThe Wrap1d
- IndiewireIndiewire1d
- The WrapThe Wrap1d
- The WrapThe Wrap1d
- Consequence of SoundConsequence of Sound1d
- SlashFilmSlashFilm1d
‘Squid Game’ Season 2 Cracks Netflix’s Non-English Most Popular List In Just 3 Days After Record Campaign
DeadlineStory by Katie Campione
scrn logline
The smash-hit 'Squid Game' returns for a second season, shattering Netflix's non-English viewership records in just 3 days with an unprecedented marketing blitz.
beat sheet
- The new season of 'Squid Game' became Netflix's most-watched non-English title ever, racking up over 200 million hours viewed in its debut weekend - a staggering achievement.
- Netflix pulled out all the stops for the launch, including a global advertising campaign that plastered the show's signature neon-tinged visuals across billboards, social media, and even the Burj Khalifa in Dubai.
call sheet
Hwang Dong-hyuk, Netflix, 'Squid Game'