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"Streaming Fatigue" May be Why Americans Spent 23% Less on Streaming Services in 2024
MovieWebStory by Heath McKnight
scrn logline
As streaming subscriptions rise, a surprising 23% dip in American spending on services like Netflix and Disney+ hints at user fatigue in 2024.
beat sheet
- Streaming services raked in over $120 billion in the US in 2023, but that figure dropped to just $94 billion the following year - a 23% plunge.
- Industry insiders point to 'subscription overload' as consumers cut back on services, with the average household juggling 4 different streaming apps by 2024.
call sheet
Netflix, Disney+, Peacock