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Behind Disney’s Next Big Bet: IP at Sea
The Hollywood ReporterStory by Alex WeprinImage from The Hollywood Reporter
scrn loglineDisney bets big on bringing its beloved IP to the high seas with the launch of the new Disney Treasure cruise ship, a floating showcase of the company's storytelling prowess.beat sheet- The Disney Treasure features immersive experiences based on classic Disney franchises like 'Haunted Mansion,' 'Jungle Cruise,' and 'Moana,' bringing the magic of Disney's theme parks to the open waters.
- Disney plans to double its cruise line fleet by 2031, giving the company more opportunities to expand its IP-driven entertainment across the globe beyond its theme parks, potentially generating over $3 billion in EBITDA.
Read the sourcecall sheetBob Iger, Josh D'Amaro, Jenny Weinbloom, Bruce Vaughn, Walt Disney Co., Disney Cruise Line, Disney Imagineering, Disney Experiences, Marvel, Bluesey, The Tale of Moana, Encanto
Behind Disney’s Next Big Bet: IP at Sea
The Hollywood ReporterStory by Alex Weprin
scrn logline
Disney bets big on bringing its beloved IP to the high seas with the launch of the new Disney Treasure cruise ship, a floating showcase of the company's storytelling prowess.
beat sheet
- The Disney Treasure features immersive experiences based on classic Disney franchises like 'Haunted Mansion,' 'Jungle Cruise,' and 'Moana,' bringing the magic of Disney's theme parks to the open waters.
- Disney plans to double its cruise line fleet by 2031, giving the company more opportunities to expand its IP-driven entertainment across the globe beyond its theme parks, potentially generating over $3 billion in EBITDA.
call sheet
Bob Iger, Josh D'Amaro, Jenny Weinbloom, Bruce Vaughn, Walt Disney Co., Disney Cruise Line, Disney Imagineering, Disney Experiences, Marvel, Bluesey, The Tale of Moana, Encanto