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‘The Madness’ Tops Thanksgiving Week Nielsen Streaming Charts As Holiday Films Come Into Rotation
DeadlineStory by Katie Campione
scrn logline
The Madness dominates Thanksgiving streaming as holiday fare joins the mix, revealing viewers' diverse appetites.
beat sheet
- The Madness, a streaming original, topped the Nielsen charts, proving its broad appeal beyond just genre fans.
- Alongside new content, classic holiday films like Elf and The Polar Express re-entered the rotation, demonstrating viewers' continuing fondness for nostalgic favorites.
call sheet
The Madness