Surgeon General shakes up the booze biz with bold cancer warning, putting Dry January in the spotlight.
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Dr. Vivek Murthy, the U.S. Surgeon General, issued a hard-hitting advisory linking alcohol to increased cancer risk - a game-changing move that could force major changes in how alcohol is marketed and sold.
With Dry January in full swing, Murthy's advisory is perfectly timed to capitalize on the growing health-conscious consumer trend, potentially inspiring more Americans to ditch the drinks and embrace sobriety.
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Dr. Vivek Murthy, U.S. Surgeon General, Dry January