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Why Early January Is a Go-To Horror Movie Launchpad
ComicBook.comStory by Lisa Laman
scrn logline
How horror movies have found a lucrative sweet spot in the first weekend of January, leveraging the chilly weather and lack of competition to scare up big box office numbers year after year.
beat sheet
- The 2012 horror flop
- kicked off the trend of launching horror movies in early January, despite its infamously bad word-of-mouth, as it still managed a $33 million opening weekend on a $1 million budget.
call sheet
Lisa Laman, Paramount Pictures, M3GAN, The Devil Inside, Paranormal Activity 3, Texas Chainsaw 3D, Paranormal Activity: The Marked Ones, The Woman in Black 2: Angel of Death, Insidious: The Last Key, Escape Room, The Grudge, Soulm8te, Night Swim