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Amazon Doubles Down on Advertising Push in Return to TV’s Upfront Week
The Hollywood ReporterStory by Alex WeprinImage from The Hollywood Reporter
scrn loglineAmazon flexes its advertising muscle, doubling down on its upfront TV push to challenge traditional networks head-on.beat sheet- Amazon's upfront event will now take place on Monday, May 12 at 6:30 PM in New York, encroaching on the time slot traditionally occupied by Fox's upfront presentation.
- The tech giant plans to showcase its entire ad-supported portfolio, including Prime Video, Twitch, Wondery, and Fire TV Channels, touting a monthly U.S. audience of over 275 million.
Read the sourcecall sheetReese Witherspoon, Will Ferrell, Roger Federer, Jake Gyllenhaal, Aldis Hidge, Alicia Keys, Jason Kelce, Travis Kelce, Amazon MGM Studios, Prime Video, Twitch, Wondery, Fire TV Channels, NBA, NFL, NASCAR, New Heights podcast - Hollywood ReporterHollywood Reporter5d
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Amazon Doubles Down on Advertising Push in Return to TV’s Upfront Week
The Hollywood ReporterStory by Alex Weprin
scrn logline
Amazon flexes its advertising muscle, doubling down on its upfront TV push to challenge traditional networks head-on.
beat sheet
- Amazon's upfront event will now take place on Monday, May 12 at 6:30 PM in New York, encroaching on the time slot traditionally occupied by Fox's upfront presentation.
- The tech giant plans to showcase its entire ad-supported portfolio, including Prime Video, Twitch, Wondery, and Fire TV Channels, touting a monthly U.S. audience of over 275 million.
call sheet
Reese Witherspoon, Will Ferrell, Roger Federer, Jake Gyllenhaal, Aldis Hidge, Alicia Keys, Jason Kelce, Travis Kelce, Amazon MGM Studios, Prime Video, Twitch, Wondery, Fire TV Channels, NBA, NFL, NASCAR, New Heights podcast