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Amazon's Aggressive Upfront Move Will Crowd Fox, Telemundo
VarietyStory by Brian SteinbergImage from Variety
scrn loglineAmazon shakes up the Upfront Week playbook, elbowing its way to the front of the line and disrupting the established industry order.beat sheet- Amazon is moving its high-profile upfront presentation to the Monday evening slot, traditionally reserved for top TV networks like Fox and Telemundo.
- This aggressive scheduling move by the streaming giant is expected to draw attention (and ad dollars) away from the legacy networks, forcing them to reevaluate their upfront strategies.
Read the sourcecall sheetBrian Steinberg, Amazon, Fox, Telemundo - DeadlineDeadline1d
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Amazon's Aggressive Upfront Move Will Crowd Fox, Telemundo
VarietyStory by Brian Steinberg
scrn logline
Amazon shakes up the Upfront Week playbook, elbowing its way to the front of the line and disrupting the established industry order.
beat sheet
- Amazon is moving its high-profile upfront presentation to the Monday evening slot, traditionally reserved for top TV networks like Fox and Telemundo.
- This aggressive scheduling move by the streaming giant is expected to draw attention (and ad dollars) away from the legacy networks, forcing them to reevaluate their upfront strategies.
call sheet
Brian Steinberg, Amazon, Fox, Telemundo