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Amazon's Aggressive Upfront Move Will Crowd Fox, Telemundo

Variety
Story by Brian Steinberg
from Variety
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Amazon shakes up the Upfront Week playbook, elbowing its way to the front of the line and disrupting the established industry order.
beat sheet
  • Amazon is moving its high-profile upfront presentation to the Monday evening slot, traditionally reserved for top TV networks like Fox and Telemundo.
  • This aggressive scheduling move by the streaming giant is expected to draw attention (and ad dollars) away from the legacy networks, forcing them to reevaluate their upfront strategies.
call sheet
Brian Steinberg, Amazon, Fox, Telemundo
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