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Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The WrapStory by Kayla Cobb
scrn logline
Streaming giants' ad-supported tiers gain traction as consumers prioritize cost over commercial-free viewing
beat sheet
- According to a new Hub Research report, two-thirds of TV viewers would opt for a cheaper, ad-supported streaming service over a pricier, ad-free alternative
- The findings suggest that Netflix and Prime Video's recent expansions into ad-supported models could pay off, as viewers appear willing to trade some commercial time for more affordable subscription fees
call sheet
Netflix, Prime Video, Hub Research