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Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The WrapStory by Kayla CobbImage from The Wrap
scrn loglineStreaming giants' ad-supported tiers gain traction as consumers prioritize cost over commercial-free viewingbeat sheet- According to a new Hub Research report, two-thirds of TV viewers would opt for a cheaper, ad-supported streaming service over a pricier, ad-free alternative
- The findings suggest that Netflix and Prime Video's recent expansions into ad-supported models could pay off, as viewers appear willing to trade some commercial time for more affordable subscription fees
Read the sourcecall sheetNetflix, Prime Video, Hub Research
Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The WrapStory by Kayla Cobb
scrn logline
Streaming giants' ad-supported tiers gain traction as consumers prioritize cost over commercial-free viewing
beat sheet
- According to a new Hub Research report, two-thirds of TV viewers would opt for a cheaper, ad-supported streaming service over a pricier, ad-free alternative
- The findings suggest that Netflix and Prime Video's recent expansions into ad-supported models could pay off, as viewers appear willing to trade some commercial time for more affordable subscription fees
call sheet
Netflix, Prime Video, Hub Research