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NBCU’s Ad Sales Chief Previews CES Reveal: Peacock’s AI-Driven Ad Products and More
The Hollywood ReporterStory by Alex WeprinImage from The Hollywood Reporter
scrn loglineNBCU's ad sales chief unveils a slew of AI-powered Peacock ad products and a new 'Universal Ads' platform to help marketers efficiently reach TV's premium audience.beat sheet- NBCU is bringing pause ads and 'live in browse' sponsorships to Peacock's live sports programming, tapping into the platform's high pause rates and viewer engagement.
- NBCU's new AI-driven ad products and 'emotional metadata' tech aim to help marketers optimize creative by aligning it with content that shares a similar tone, driving higher ad performance.
Read the sourcecall sheetMark Marshall, NBCUniversal, Comcast, Fox, Paramount, Warner Bros. Discovery, AMC Networks, A+E Networks, 'Sunday Night Football', The Today Show, The Tonight Show, SNL, The Voice - MovieWebMovieWeb1d
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NBCU’s Ad Sales Chief Previews CES Reveal: Peacock’s AI-Driven Ad Products and More
The Hollywood ReporterStory by Alex Weprin
scrn logline
NBCU's ad sales chief unveils a slew of AI-powered Peacock ad products and a new 'Universal Ads' platform to help marketers efficiently reach TV's premium audience.
beat sheet
- NBCU is bringing pause ads and 'live in browse' sponsorships to Peacock's live sports programming, tapping into the platform's high pause rates and viewer engagement.
- NBCU's new AI-driven ad products and 'emotional metadata' tech aim to help marketers optimize creative by aligning it with content that shares a similar tone, driving higher ad performance.
call sheet
Mark Marshall, NBCUniversal, Comcast, Fox, Paramount, Warner Bros. Discovery, AMC Networks, A+E Networks, 'Sunday Night Football', The Today Show, The Tonight Show, SNL, The Voice