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NBC's 'Today' Breaks From Mornings With 'Start Today' Wellness App
VarietyStory by Brian Steinberg
scrn logline
NBC's 'Today' show expands beyond morning TV with 'Start Today' wellness app, bringing Al Roker and new lifestyle content to fans' fingertips.
beat sheet
- Al Roker, beloved 'Today' anchor, will play a significant role in the new 'Start Today' app, sharing his expertise on exercise, diet, and wellness tips with audiences.
- The 'Start Today' app marks 'Today's' first major foray beyond traditional morning TV, tapping into the growing demand for personalized, on-the-go health and lifestyle content.
call sheet
Al Roker, NBC, Today, 'Start Today'