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NBC's 'Today' Breaks From Mornings With 'Start Today' Wellness App

Variety
Story by Brian Steinberg
from Variety
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NBC's 'Today' show expands beyond morning TV with 'Start Today' wellness app, bringing Al Roker and new lifestyle content to fans' fingertips.
beat sheet
  • Al Roker, beloved 'Today' anchor, will play a significant role in the new 'Start Today' app, sharing his expertise on exercise, diet, and wellness tips with audiences.
  • The 'Start Today' app marks 'Today's' first major foray beyond traditional morning TV, tapping into the growing demand for personalized, on-the-go health and lifestyle content.
call sheet
Al Roker, NBC, Today, 'Start Today'
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