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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues

Story by Lucas Manfredi

from The Wrap

Image from The Wrap

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Paramount and VideoAmp double down on ratings deal, leaving Nielsen in the lurch as media landscape shifts

beat sheet

Paramount's partnership with VideoAmp has been extended, signaling their commitment to alternative measurement amid ongoing tensions with Nielsen
Industry insiders speculate this move could spell trouble for Nielsen's dominance as Paramount flexes its muscles in the ratings game

call sheet

Paramount Global, VideoAmp, Nielsen

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