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Jean Smart Asks Networks to Pause Awards Show Coverage and Instead Donate Revenue to LA Wildfire Victims
Jean Smart Asks Networks to Pause Awards Show Coverage and Instead Donate Revenue to LA Wildfire Victims
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Jean Smart Urges Networks Not to Air Hollywood Award Shows Amid LA Fires
Jean Smart Urges Networks Not to Air Hollywood Award Shows Amid LA Fires
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“Most Horrific Fire Since ’93”: Mark Hamill, Eugene Levy, James Woods and More Flee L.A. Wildfires
“Most Horrific Fire Since ’93”: Mark Hamill, Eugene Levy, James Woods and More Flee L.A. Wildfires
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Mike Rinder, Scientology Whistleblower Who Won an Emmy Exposing Organization, Dies at 69
Mike Rinder, Scientology Whistleblower Who Won an Emmy Exposing Organization, Dies at 69
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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues

Story by Lucas Manfredi

from The Wrap

Image from The Wrap

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Paramount and VideoAmp double down on ratings deal, leaving Nielsen in the lurch as media landscape shifts

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Paramount's partnership with VideoAmp has been extended, signaling their commitment to alternative measurement amid ongoing tensions with Nielsen
Industry insiders speculate this move could spell trouble for Nielsen's dominance as Paramount flexes its muscles in the ratings game

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Paramount Global, VideoAmp, Nielsen

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