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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues

The Wrap
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review
ratings
paramount
Story by Lucas Manfredi
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Paramount and VideoAmp double down on ratings deal, leaving Nielsen in the lurch as media landscape shifts
beat sheet
  • Paramount's partnership with VideoAmp has been extended, signaling their commitment to alternative measurement amid ongoing tensions with Nielsen
  • Industry insiders speculate this move could spell trouble for Nielsen's dominance as Paramount flexes its muscles in the ratings game
call sheet
Paramount Global, VideoAmp, Nielsen
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