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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues
The WrapStory by Lucas Manfredi
scrn logline
Paramount and VideoAmp double down on ratings deal, leaving Nielsen in the lurch as media landscape shifts
beat sheet
- Paramount's partnership with VideoAmp has been extended, signaling their commitment to alternative measurement amid ongoing tensions with Nielsen
- Industry insiders speculate this move could spell trouble for Nielsen's dominance as Paramount flexes its muscles in the ratings game
call sheet
Paramount Global, VideoAmp, Nielsen