Roku soars past 90M streaming households, cementing its dominance as free ad-supported TV platforms like Tubi and Samsung Plus tout their own surging user numbers
beat sheet
Roku reported over 90M streaming households in early 2025, up from 85.5M in October - a clear sign it remains the top TV OS platform in the US
Tubi claims 97M monthly active users, while Samsung's FAST service TV Plus has 88M, highlighting the growing clout of free ad-supported streaming TV (FAST) competitors
call sheet
Anthony Wood, Roku, Tubi, Samsung Plus, Pluto, Paramount
Roku soars past 90M streaming households, cementing its dominance as free ad-supported TV platforms like Tubi and Samsung Plus tout their own surging user numbers
beat sheet
Roku reported over 90M streaming households in early 2025, up from 85.5M in October - a clear sign it remains the top TV OS platform in the US
Tubi claims 97M monthly active users, while Samsung's FAST service TV Plus has 88M, highlighting the growing clout of free ad-supported streaming TV (FAST) competitors
call sheet
Anthony Wood, Roku, Tubi, Samsung Plus, Pluto, Paramount