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Roku Hits 90M Streaming Households As FAST Rivals Tout Reach
The Hollywood ReporterStory by Caitlin Huston
scrn logline
Roku soars past 90M streaming households, cementing its dominance as free ad-supported TV platforms like Tubi and Samsung Plus tout their own surging user numbers
beat sheet
- Roku reported over 90M streaming households in early 2025, up from 85.5M in October - a clear sign it remains the top TV OS platform in the US
- Tubi claims 97M monthly active users, while Samsung's FAST service TV Plus has 88M, highlighting the growing clout of free ad-supported streaming TV (FAST) competitors
call sheet
Anthony Wood, Roku, Tubi, Samsung Plus, Pluto, Paramount