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scrn logline
Comcast and Paramount strike new carriage deal, keeping major networks on cable despite streaming's rise.
beat sheet
- The multi-year agreement allows Comcast to continue carrying Paramount-backed networks like CBS and Comedy Central on its cable systems, a crucial distribution channel as linear TV viewership declines.
- While the financial terms were not disclosed, the deal underscores how traditional media companies are navigating the shift to streaming, seeking to maintain their foothold on legacy platforms even as consumer habits evolve.
call sheet
Comcast, Paramount Global, CBS, Comedy Central