Crime thriller 'Cross' draws viewers and advertisers with its authentic D.C. flavor, say star Aldis Hodge and Amazon exec Lauren Anderson.
beat sheet
Hodge, who plays the lead role, says the show's gritty portrayal of Washington, D.C. is a key part of its appeal: 'It's not just a backdrop, it's a character in itself.'
Anderson notes that the localized setting has resonated with advertisers looking to tap into the show's urban, politically-engaged audience: 'Brands want to align with that authenticity and relevance.'